Biometric Capitalism: The New Oil is Your Body

First it was your clicks. Then your location. Now, it’s your heartbeat, gait, and fingerprints fueling surveillance capitalism.

Apple Watch and Fitbit data are used by insurers to assess risk. Microsoft and Meta invest heavily in biometric VR/AR, tracking eyes and gestures to monetize attention. Regulation lags innovation — and our bodies become the collateral.

VisibleToHumans creates streetwear that embodies resistance. Our designs turn adversarial pattern research into everyday fashion, creating a wearable critique of biometric capitalism. When algorithms see noise instead of certainty, the human remains central.

The body should be lived in — not mined for data.